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| The newly formed Global Tire Expo–Powered by TIA, a tire industry-only part of the SEMA Show, will have its own branding, entrance units and color scheme. |
Leading tire industry media have thrown their support behind the GTE. Recent editorial coverage from the tire media is enlisting support for the “industry-only” section highlighting the potential benefits the program holds for the tire industry. Tire Review Editor Jim Smith recently addressed the GTE noting, “The first step is to get on board and become active participants instead of spectators.” Smith’s editorial, as well as other relevant articles from various tire-industry media, can be accessed by the links provided below:
TIA Steps Up With GTE, Now Industry Needs to Get on Board
TIA, SEMA to Hold Global Tire Expo in November
TIA, SEMA Focus Group Makes Progress
SEMA, TIA Promote Spirit of Cooperation
TIA, SEMA Officials Vow to Create True Tire Hall
To reinforce the “tires-only” focus, the GTE will have its own branding, entrance units and color scheme.
The Expo will also include expanded educational session tracks targeted to the tire market. The tracks are “TPMS at 10,” “Tires at 2” and “Management at 4.” Every day of the show, each track will feature a session relevant to tire dealers and be led by the most knowledgeable experts in the tire industry.
SEMA is also reaching out to tire manufacturers on an individual basis to find new, innovative ways they can reduce the cost of exhibiting at the Expo. All Expo exhibitors are eligible to receive a one-on-one audit of their show plans, which could save exhibitors up to 20% on their show-related spending.
Tire industry companies looking for exhibition space in the new Expo should click here.