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SEMA Responds to Economic Crisis

A series of new online workshops to help SEMA-member businesses survive the severe economic crisis is scheduled to begin later this month.

The “2009 SEMA Recession Survival Series” recognizes that, for many, corporate lay-offs, budget cuts and careful management have become unfortunate business realities. Topics address today’s urgent issues, including managing cash flow, retaining the best employees, managing inventory and leading a business through 2009 and into 2010.

“In this difficult economy, it’s clear that SEMA members need ideas and concepts they can apply immediately,” said SEMA President and CEO Chris Kersting. “This series of web-based seminars gets to the heart of the matter and will address the topics and issues that are of urgent concern today.”

The seminars—mostly 30-minute presentations followed by a Q&A period—span six weeks. The first workshop kicks off February 26 and is designed to help owners and senior-level executives with problems that are likely to result in closing the company. Participation is free of charge to SEMA members.

The association also offers members free market reports, access to previous webinar presentations, cost-saving programs and business tools specific to the automotive specialty-equipment industry. For complete details, visit www.sema.org/survivalseries or call 909/396-0289.