Market Snapshot


The light-truck segment as a whole has had a strong presence at the last two SEMA Shows. Accelerated by new pickup and SUV sales growth through 2005, many specialty-equipment manufacturers geared up their product offering for light trucks during the following couple of years. As a result, the 2006 and 2007 SEMA Shows were heavily influenced by the light-truck and off-road markets.

Last year, the most popular vehicle displayed at the SEMA Show was the Ford F-Series pickup, but as the new-vehicle environment has changed throughout 2008, and as light-truck sales have declined over the past couple of years, it is possible that more cars will grace the floors of the SEMA Show.

SEMA members that exhibited at the 2007 SEMA Show displayed a diverse range of vehicles, and the vehicle mix within exhibitor booths often serve as an indicator of current, and possibly future, specialty-equipment market trends.

The top 21 vehicles displayed at the 2007 SEMA Show represent nearly half of the vehicles displayed throughout the entire Show floor, as shown in the table to the left.

What vehicles and vehicle segments will be popular at this year’s SEMA Show? Information provided by you will actually help determine this.

SEMA is in the process of gathering detailed vehicle information on all booth and feature vehicles at the 2008 SEMA Show to obtain a complete inventory of all the vehicles showcased. This includes: year, make, model, accessorization, etc.

We need your help to ensure that we have the most complete and accurate description(s) of your booth vehicle(s) so that we can accurately measure vehicle performance, styling and segmentation trends within the specialty-equipment industry.

If you are exhibiting a vehicle within your booth at the 2008 SEMA Show and have not had a chance to provide information to SEMA about your booth vehicle(s), please take a moment to fill out our booth-vehicle form by clicking this link:

So far, many SEMA Show exhibitors have already provided information on the vehicles that they plan to bring to the upcoming Show. Here are just a few:

2001 Ford F-250 Super Duty Lariat by Premier Performance Inc.

1969 Plymouth Roadrunner by Percy's High Performance

2008 Scion xB by Fujita Air

Scorpion by Ronn Motor Company

Information provided by you will give us insight as to how new-vehicle sales have affected the specialty-equipment industry. More importantly, data gathered ultimately comes back to you and could potentially help you make future business decisions.

Be sure to get your booth-vehicle information submitted. All SEMA Show vehicle information will be used by SEMA Market Research in order to identify and report on industry trends. If you have any questions, contact Ty Michael at