Hand Carry Freight
SEMA and Freeman have expanded the Free Hand Carry/Cart Service program from 500–1,000 lbs. Essentially, if you now arrive on-site at the SEMA Show with less than 1,000 lbs. of freight, Freeman labor will deliver your freight to your booth for FREE. This service will be available Saturday, November 1, and Sunday, November 2, 8:00 a.m.–5:00 p.m. and on Monday, November 3, 8:00 a.m.–2:30 p.m. This program is only available to companies with 1,000 lbs. of freight or less.

All information regarding this free service can be found in the Exhibitor Services Manual website under Tab 14. If you have any further questions regarding freight handling assistance at the SEMA Show, please contact Show Management at 702/450-7662, ext. 120.

Save Money
Look under Tab 14 of the online Exhibitor Services Manual for great tips on how to package your freight that will save you money not only for the transportation, but for the freight handling on-site. Customer service at Freeman will also be able to answer any questions you may have at 702/407-4694.

Calculating Material Handling
Freeman Online can estimate your material handling by going to www.SEMAShow.com and clicking on Exhibitor Information and then Exhibitor Services Manual. Once on the website, click on MATERIAL HANDLING, and enter your information. The system will give you an estimate for shipping to the warehouse and shipping to Show site (you will need to log onto the website to use this feature). 

New "Clean Floor" Deadline in Effect
The deadline to clear crates and "empties" on Show site is Monday, November 3 at 3:00 p.m.

In an effort by SEMA and the Official Service Contractor to ensure a fluid move-in for all exhibitors, a new "clean floor" deadline will be in force at the 2008 SEMA Show. "Clean Floor" refers to the requirement that all crates and "empties" be ready for pick up by the Official Service Contractor for storage during the Show. All crates must be sealed, closed and labeled for Freeman to commence cleaning the floor for final preparation of the Show's opening.

Previously the deadline was 5:00 p.m. on the Monday before Show opening, but the deadline has been changed to 3:00 p.m. Although this is only two hours, those two hours are vital to the successful opening of the Show, ensuring everything is completed prior to the first attendees walking the Show floor Tuesday morning, and alleviating any issues exhibitors may have prior to the Show opening.

Show Management greatly appreciates your understanding and observance of this deadline.

Non-Exhibiting Manufacturers Rule Change
Non-Exhibiting Manufacturers registration continues to be restricted to two (2) badges per company. However, the cost for their registration has increased to $200 per badge. If you have questions, e-mail info@ConvExx.com

Show Management Office—Additional Location
An additional Show Management Office will be located above the Grand Lobby on the second floor next to Members' Lounge in order to better serve North and Central Hall.

First Aid Additional Locations
Three new locations for first aid have been added to the Show, in order to expedite service. Locations are as follows:

  • Grand Lobby near Freight Door 11 and the Security office
  • South Hall West lobby (near South 1) under the escalator
  • North Lobby (new this year)
  • East end of the South Hall upstairs (new this year)
  • Roving first-aid in the Silver Lot for the Front Halls (new this year)


August 22: International Exhibitor Registration Due by mail or fax (to receive badges in mail)
August 28: International Exhibitor Registration Due online (to receive badges in mail)
August 29:

  • SEMA International Buyers' Guide Advertising Space Reservation
  • Lead Retrieval Rental (Early-Bird Rate)
  • Media Conference Application
  • Show Directory Advertising Space Reservations

Don't Miss The Free Webinar: August 28, 10 a.m. (PST)
"Have a Successful Show During Tough Times," presented by Chuck Schwartz, CEM, SEMA Show Management

Learn how to save money on your Show expenses and get more bang for your buck! Find out why exhibiting at the SEMA Show is smarter now more than ever before, and learn methods that guarantee buyers will come to your booth. For more information on registering for this free webinar, contact SEMA at 909/396-0289.

Electrical Orders & Layouts
Please be sure if you are ordering electrical for your booth that you specify where you want the outlets.  You should submit a diagram along with your order to confirm placement.  Electrical order forms are in Tab #16 of your ESM.

Is Your Booth 400 Square Feet or Larger?
If your booth is 400 sq. ft. or larger, you must send a exhibit floor plan to Show Management.  This can be hand drawn with basic booth components, including hanging sign components, display fixtures sizes and vehicle placements. Please complete the form in Tab #3 no later than September 5 and e-mail it with a copy of your floorplan to jpressman@ConvExx.com or fax it to 702/450-7732.

Hanging Signs
Exhibitors that have a hanging sign in their booth must complete the Hanging Sign Design Notification form. It must include the height and width of the sign, the number of sides, exact location over the booth and sign graphics located on the sign. When shipping your hanging sign, it must be shipped separately from your booth using the Hanging Sign Shipping label located in Tab #14. Shipping separately is less expensive and will help Freeman hang your sign in a timely manner. 


  • Business Services (North Hall): Burgundy
  • Front Exhibit Hall: Red
  • Hot Rod Alley (Central Hall): Burgundy
  • Mobile Electronics & Technology (North Hall): Blue
  • Tires, Wheels & Equipment (Lower South Hall): Blue
  • Racing and Performance (Central Hall): Red
  • Restoration Marketplace (Central Hall): Plum
  • Restyling & Car Care Accessories (North Hall): Green
  • Tools and Equipment (North Hall): Plum
  • Trucks/SUV’s, Off-Road (Upper South Hall): Green


Want your company to stand out in the crowd? SEMA offers several ways to give you that opportunity by becoming a sponsor at the Show. This is a great way to promote your company, and your sponsorship dollars go right back into the automotive aftermarket industry. Contact Motor Media Inc. at 818/248-4449. 

Exhibitor Services Manual
The complete SEMA Show 2008 Exhibitor Services Manual is now available online by click here. You should have received an e-mail with a direct link to the Exhibitor Services Manual, and you can always check www.SEMAShow.com for the link to the Exhibitor Services Manual and begin ordering services for your SEMA Show booth. You do not need to register or login to download the forms contained on this website, unless you are ordering services directly from Freeman.

Rather than sharing one hard-bound Exhibitor Services Manual as has been required in the past, you can forward this webpage to others in your organization so everyone can conveniently download the forms they require to have a successful show.  

Note: This year, Show Management will not automatically mail the hard copy of the Exhibitor Services Manual. If you need assistance or wish to order a hardcopy or CD-Rom of the Exhibitor Services Manual, contact SEMA Show Management at 702/450-7662, ext. 120, or e-mail Show Management at Exhibit-SEMA@ConvExx.com.

Important: All the forms for all contractors, SEMA and Show Management are available under the “FORMS & BROCHURES” link located in the left column of the online services manual.

If this is your first time using Freeman online, and you intend to order products or services from Freeman, click on the LOGIN link to register.  If you misplaced your Freeman Online password, contact Freeman Exhibitor Services Department at 702/407-4696.

Exhibitor Registration is open and available online at www.SEMAshow.com. Additional badges required over the allocated amount are $15 per badge. Please note that exhibitor registration onsite is $15 per badge, regardless of any remaining allotment. Unique individual e-mail addresses are required to complete registration for booth personnel. In order to receive a badge, each registrant is required to confirm their e-mail address once registration is complete. If the e-mail is not confirmed prior to the badge mailing, the badges will be held for pick up at the Show. 

If you did not receive your exhibitor registration password via e-mail, please contact customer service at SEMA-Reg@convexx.com or call 702/450-7662, ext. 120.

Registration for attendees continues to be strong, and thousands of new buyers are planning to attend the SEMA Show this fall. Attention from the international community has never been greater, and we look forward to another successful Show this year. Make sure you plan accordingly, which includes taking advantage of all the exhibitor-outreach opportunities through the Center for International Commerce and other resources around the SEMA Show, so your company can capture the best leads possible. You can find much of the information in the online Exhibitor Services Manual, or feel free to contact SEMA Show Management at 702/450-7662, ext. 120.

Hotel Reservations
SEMA has worked hard this year to ensure there are hotel rooms in every price point available to Show attendees and exhibitors. The list of AAIW Official Hotels can be found at www.SEMAShow.com/travel. Make all your hotel reservations online, or call the AAIW Housing Bureau at 800/967-8852 or 847/948-6789.

Audio Visual
Do you need audio visual for your booth or meeting room? Freeman Audio Visual is the SEMA Show preferred contractor. They may be reached at 702/352-1484.

Booth and Media Conference Catering
This year booth catering may be ordered online at www.ps.aramark.com/lasvegascc. This includes catering for a media conference within your booth. If you need help with your order, contact one of the following Aramark representatives depending on the hall where your booth is located.

Please note contact changes for Aramark personnel; if you have any need for food and beverage at your booth please feel free to contact the following Aramark personnel:

North Hall - Keziah Calmese, e-mail:calmese-keziah@aramark.com, phone: 702/943-6902

Central and Front Halls - Paris Magasiny, e-mail: magasiny-paris@aramark.com, phone: 702/943-6904

South Hall - Emily Pittinger, e-mail: pittinger-emily@aramark.com, phone: 702/943-6849