SUMMER SUN FUELS ENTHUSIAST SPENDING

The time of year when consumers purchase specialty equipment often dictates planning for inventory levels and new-product unveilings. So when are consumers most likely to purchase custom parts and accessories for their rides? Data taken from the 2007 Automotive Lifestyles survey of enthusiast-magazine subscribers shows that consumers are most likely to purchase specialty equipment during the spring and summer months of the "driving season." Both car and light-truck owners seem to follow the same purchase behavior pattern, as shown in the table below.



SEMA gathered over 3,400 complete responses the above Automotive Lifestyles survey, which was administered via email to subscribers of 21 different automotive enthusiast magazines. For more information, visit www.sema.org/research or call 909/396-0289, ext. 189.