The industry in action on the floor of the 2007 SEMA Show:

Try before you buy: Testing the mettle of manufacturers’ products in a real-world setting is the main purpose of the Motor Trend Proving Ground powered by Lexus.

During the Lexus press conference, the automaker launched F-Sport, a new lineup of performance accessories engineered by Toyota Racing Development (TRD) for the 2006 IS 250/350. .

Store of the Future is where jobbers and retailers go to get access to merchandising experts and layout tips designed to push more product.

NHRA's Ashley Force is one of the many racing stars making an appearance during Show week.

A jam-packed Las Vegas Convention Center.

SEMA awards Toyota to recognize the automaker’s commitment to the specialty-equipment industry through its participation as Vehicle Manufacturer of the 2007 SEMA Show. From left to right: SEMA Senior Director of Dealer Relations Bill Wolf, Toyota Corporate Marketing Manager Brian Smith, SEMA President Chris Kersting, and SEMA Chairman Jim Cozzie of Zoom Performance Products.

The crew from West Coast Customs brought their shop to the Show, conducting in-booth master classes in welding, fabrication, custom painting mobile electronics and more at the West Coast Customs Experience.

In addition to world-class exhibitors and product innovations, the 2007 SEMA Show features educational programs that provide insight on key industry topics as well as professional advice regarding leadership techniques, website construction, e-marketing and more.

The SEMA Show Luncheon and Keynote Address featured Toyota’s Corporate Marketing Manager Brian Smith who illustrated the significance of vehicle personalization to the Toyota brand and covered the importance of warranty programs such as ProPledge.

The New Product Awards Breakfast, emceed by Speedway Illustrated founder Dick Berggren, highlighted the 2008 class of new products and innovations delivered by the specialty-equipment industry.

The Truck Trend Proving Ground sponsored by Toyota gives buyers the chance to see products put to the rigors of the real world and the drivers a chance to fling a little mud.

The NHRA Breakfast featured (left to right) Jeg Coughlin (Pro Stock), Tony Pedregon (Funny Car), Larry Dixon (Top Fuel) and Andrew Hines (Pro Stock Motorcycle).

To celebrate its 40 years, Hot Wheels displayed branded memorabilia, collectibles and life-size vehicles throughout the 2007 SEMA Show.

Product demonstrations provide application tips and techniques.

The car crafters of Overhaulin' worked tirelessly to complete its project before the end of the Show.

SEMA President Chris Kersting kicks off the Intern Breakfast during the 2007 SEMA Show’s Education Day. The SEMA Internship program provides students with an educational, real-world Show experience that prepares them for their future in the industry.

The West Coast Customs Crew walks the Show.

For four days, the SEMA Show in Las Vegas represents the pulse of the automotive specialty-equipment industry. With thousands of products and uniquely personalized rides, it is a detailed look at the current state, as well as what to expect from the future, of the industry.

To see more pictures from the 2007 SEMA Show, visit