Market Snapshot


Exhaust kits, air intakes/filters and polishes/waxes are among the products most purchased by light-truck owners, according to SEMA research. Of enthusiasts queried for SEMA’s 2007 Automotive Lifestyles Survey (chosen from subscribers to popular automotive magazines and website visitors), 39% of the 3,000 respondents said they owned a light truck.

Of three key light-truck market segments—accessory/appearance, performance and suspension/handling parts—accessory and appearance products dominate, comprising 62.6% of market share, a 9% increase from 1996 to 2006. During the same period, both performance and suspension/handling segments declined 5%, suspension/handling comprising 27.3% and performance parts by 10.1%.

In the performance segment, light-truck owners reached for exhaust kits, air filters and cold air intakes most often. Nearly 46% of respondents had purchased some kind of exhaust system modification.

Polish and wax top the accessory/appearance wishlist, with performance fluids (oils and lubricants) and window tinting/lamination following. 

The top suspension/handling mods are, perhaps not surprisingly, plus-size tires, custom wheels and hard suspension parts, including springs, shocks and sway bars.

For a deeper look into the preferences of pickup owners, visit and download the 2006 Light Truck Report Update and 2006 Light Truck Accessorization Report, available exclusively to SEMA members as another membership benefit.