Market Snapshot


Manufacturer sales of specialty automotive products reached $12.94 billion in 2006, an 8.28% increase from the previous year, according to SEMA Research. This total represents just over a third of what the industry generated at the retail level—$36.7 million.

During the past 10 years the industry has had annual increases in growth at the manufacturer level averaging 7.4%, Several factors may contribute to the increase, say SEMA researchers: Since 1996, annual new-vehicle sales growth averaged 1.07 percent. By 2005, there were 238 million cars on the road, a 19.9% increase from 1996.

And finally, the popularity of shows like “Pimp My Ride” and “Overhaulin’” has taken the specialty-equipment market mainstream. A telephone survey commissioned by SEMA in March 2007 found that 25% of adult American drivers planned to purchase specialty-equipment products within 90 days. Nearly 20% said they planned to buy wheels, tires and/or suspension products.

For further insight into the market, link to the June 2007 issue of SEMA News by clicking here, or visit for more original market research made available exclusively to SEMA members.