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According to a federal government ruling, 100% of new motor vehicles will need to have a tire-pressure monitoring system (TPMS) by 2008. While tire-pressure monitoring systems represent an important development in car safety, they also pose challenges for our industry. Improper dismounting, for example, can break sensors, costing you time and money.

Servicing the tires on vehicles equipped with TPMS can result in an expensive lesson when the proper procedures are not followed. The Tire Industry Association (TIA) has trained thousands of technicians in North America on guidelines for handling the tires, as well as the vehicles, and will present an overview of how TPMS technology affects the replacement-tire market. This webinar will focus on the service-related issues that have been occurring and the steps that service providers can take to prevent broken sensors and disabled systems.

To tune into the webinar, click on and scroll down to “How to Participate.”

And don’t forget, on August 7 SEMA will present a webinar about how to maximize your SEMA Show experience.

Entitled “Don't Say ‘Next Year I’ll Do the Show Better.’ Just Do It Now—We’ll Show You How,” this webinar features speaker Chuck Schwartz of ConvExx sharing case studies of SEMA Show exhibitors that have found success, and how you can capitalize on their winning strategies.

Because a large portion of your annual marketing budget is allocated to the SEMA Show, it's important to capitalize on your investment. Discover how to accomplish your goals and receive overwhelming success on August 7, at 10 a.m. (PST). Prepare yourself for the 2007 SEMA Show. Start by creating a winning game plan today.