SEMA Middle East Business Development Conference - Exhibitor Information


March 23-30, 2022
to Dubai, United Arab Emirates
Riyadh, Saudi Arabia




Join SEMA in the Middle East to meet with pre-vetted trade buyers from throughout the region


Self-certify to qualify for up to $1,200 in US Government grants to defray trip costs.


Explore the potential for your products in this customizing-crazy market, where consumers are eager to get the latest U.S. products for classic car restoration, off-roading, racing, street performance and aesthetics. High disposable income coupled with a passion for personalization makes this a very attractive region.


Participants will:

  • Exhibit at the leading customizing show in the region – Custom Show Emirates in a turn-key booth in the Dubai World Trade Center
  • Attend a seminar with top distributors
  • Participate in an official US government briefing
  • Tour specialty equipment shops in Saudi Arabia and the UAE featuring performance, off-road and styling upgrades
  • Attend networking receptions



All meals, hotel accommodations in Dubai and Riyadh, turn-key booth at Custom Show Emirates, airfare from the UAE to Saudi Arabia


Exhibitor Registration


For more information contact Linda Spencer at



Contact Information

For more information or to schedule a conference call to discuss the SEMA Business Development program contact Linda Spencer.

Linda Spencer

Senior Director, International and Government Affairs

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