SEMA Middle East Business Development Conference - Exhibitor Information


Spring 2023
to Dubai, United Arab Emirates
Riyadh, Saudi Arabia




Join SEMA in the Middle East to meet with pre-vetted trade buyers from throughout the region


Self-certify to qualify for up to $1,200 in US Government grants to defray trip costs.


Explore the potential for your products in this customizing-crazy market, where consumers are eager to get the latest U.S. products for classic car restoration, off-roading, racing, street performance and aesthetics. High disposable income coupled with a passion for personalization makes this a very attractive region.


Participants will:

  • Exhibit at the leading customizing show in the region – Custom Show Emirates in a turn-key booth in the Dubai World Trade Center
  • Attend a seminar with top distributors
  • Participate in an official US government briefing
  • Tour specialty equipment shops in Saudi Arabia and the UAE featuring performance, off-road and styling upgrades
  • Attend networking receptions



All meals, hotel accommodations in Dubai and Riyadh, turn-key booth at Custom Show Emirates, airfare from the UAE to Saudi Arabia


Exhibitor registration will open in January 2023.


Exhibitor Registration


For more information contact Linda Spencer at



Contact Information

For more information or to schedule a conference call to discuss the SEMA Business Development program contact Linda Spencer.

Linda Spencer

Senior Director, International and Government Affairs

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