SEMA Middle East Business Development Conference - Exhibitor Information

2020 SEMA Middle East Program

The 2020 SEMA Middle East in Abu Dhabi, UAE is scheduled for March 31-April 5, 2020.

An optional SEMA Saudi extension trip is scheduled April 5-7.


Registration is now open for the 2020 SEMA Middle East trip the UAE and Saudi Arabia planned for March 31–April 7, 2020. This overseas business development program, held in partnership with the U.S. government, is the 24th trip SEMA has organized to provide members with a low-cost, high-value, turnkey trip to explore promising markets overseas. The Middle East market, with its high disposable income coupled with a passion for personalization as well as its strong racing and off-roading scene, is a very attractive region.

Companies participating in the Middle East trip will exhibit at Abu Dhabi-based Custom Show Emirates; tour specialty-equipment shops in the United Arab Emirates (UAE) and in Riyadh, Saudi Arabia participate in an embassy networking reception, briefings and shop tours. U.S. government grants of up to $1250 are available for qualified companies, reducing the cost of participating.

2020 SEMA Middle East Exhibitor Registration or contact Linda Spencer at for more information.

register now

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