Connect with International Buyers and Media at the 2022 SEMA Show

Thousands of trade buyers from throughout the world will descend on Las Vegas for the 2022 SEMA Show.

SEMA Show Ten Tips to Increase Your Company's Global Appeal

International Roundtables

Monday, October 31, 2022
Upper West Hall, room W229

Learn about international markets and network with international buyers and other exporters at these four sessions:

Middle East Tazweed (11am-12pm) - The United Arab Emirates, Saudi Arabia and Kuwait and surrounding countries provide some of the best opportunities for U.S. specialty-parts manufacturers. Meet with buyers from throughout the region who will let you know what their customers want. Learn how to cash in on this lucrative region filled with passionate consumers with disposable income. Discover why off-roading, classic-car collecting and motorsports are all strong markets throughout the region.


Connect with Buyers Down Under: Australia and New Zealand  (12:15pm-1:15pm) - Meet for lunch and conversation with top buyers from Down Under. Learn the latest SEMA SHOW roundtables trends from distributors of off-road, styling, restoration and performance products and the opportunities in this country of pickup (utes) and SUV customizing fanatics, V8 lovers and die-hard hot-rod enthusiasts.


NEW SESSION Nordic/Europe: Explore the Opportunities in the Vintage Car, Pickup and Performance Niches (2:30pm-3:30pm) - Explore the Opportunities in the Vintage Car, Pickup and Performance Niches—Learn the potential for your products in this performance and classic-car paradise. Meet with top trade buyers enabling the half-century-old Nordic – and pan-European -- craze to restore and upgrade American classics. Performance upgrades are among the top modifications sought for a range of vehicles. After all, the region is the headquarters of the European Drag Racing Championship and performance for street use as well as circuit and drag racing, rally racing and drifting. High disposable income coupled with a passion for personalization makes this a very attractive region.


Latin America: Learn What's Hot and What's Not (3:45pm-4:45pm) - Trade buyers and the media from Central and South America will discuss their respective markets and the opportunity in this pickup- and car-crazy region. Get insider tips into which vehicles are local customizers’ rides of choice and the top-selling products. Learn more about the opportunities for U.S. manufacturers seeking to sell into Latin America—everything from the passion for motorsports and the strong market for vehicle restoration. Learn also how international suppliers have overcome language barriers and challenges such as the high tariffs in countries such as Argentina and Brazil, and the spirited but small and fragmented Latin American markets.



Attend the SEMA Show's Interna­tional Happy Hour

The event, to be held Wednesday, November 2, provides an opportunity to meet with not only international buyers from around the world but also interna¬tional media. Visit 2022 SEMA Show International Happy Hour Exhibitor Registration to register.


Complimentary “We Export” Signs

Complimentary “We Export” signs are available to exhibitors for display in their booths. Let international buyers know that you are interested in doing business with them with this multilingual sign. The signs will be delivered by Freeman to your booth. Click here to register for yours today!


Center for International Commerce (CIC)

Located in Las Vegas Convention Center West Hall room 233, the CIC offers com­plimentary private meeting space and interpreters to facilitate meet­ings between exhibitors and interna­tional buyers. A team of interpreters will be on hand to assist in bilingual communication in key languages such as Arabic, French, Spanish, Japanese and Portuguese. Exhibitors are welcome to use these export-oriented services. Information will also be available regarding SEMA's upcoming international business-development events.