Connect with International Buyers and Media at the 2022 SEMA Show

Thousands of trade buyers from throughout the world will descend on Las Vegas for the 2022 SEMA Show.


International Roundtables

Monday, October 31, 2022
Upper West Hall, room W229

Learn about international markets and network with international buyers and other exporters at these four sessions:

Middle East Tazweed (11am-12pm) - The United Arab Emirates and surrounding countries provide some of the best opportunities for U.S. specialty-parts manufacturers. Meet with buyers from throughout the region who will let you know what their customers want. Learn how to cash in on this lucrative region filled with passionate consumers with disposable income. Discover why off-roading, classic-car collecting and motorsports are all strong markets throughout the region. Attendees will also learn about plans for the 2023 SEMA Middle East Business Development Program.


Connect with Buyers Down Under: Australia and New Zealand  (12:15pm-1:15pm) - Meet for lunch and conversation with top buyers from Down Under. Learn the latest trends from distributors of off-road, styling, restoration and performance products and the opportunities in this country of pickup (utes) and SUV customizing fanatics, V8 lovers and diehard hot-rod enthusiasts. Learn about the upcoming 2023 SEMA Australia Business Development Program.


Nordic Region: Explore the Opportunities in the Vintage Car and Performance Niches (2:30pm-3:30pm) - Learn the potential for your products in this performance and classic-car paradise. Meet with top trade buyers enabling the half-century-old craze in Sweden and the surrounding countries of Norway, Finland and Denmark to restore and upgrade American classics. Performance upgrades are among the top modifications sought for a range of vehicles. After all, the region is the headquarters of the European Drag Racing Championship and performance for street use as well as circuit and drag racing, rally racing, and drifting. High disposable income coupled with a passion for personalization makes this a very attractive region. Hear feedback from the first SEMA Nordic trip and plans for future events.


Latin America: Learn What's Hot and What's Not (3:45pm-4:45pm) - Trade buyers and the media from Central and South America will discuss their respective markets and the opportunity in this pickup truck and car-crazy region. Learn what's hot—and what's not. Get insider tips into which vehicles are local customizers' rides of choice and the top-selling products. Learn more about the opportunities and challenges facing U.S. manufacturers seeking to sell into Latin America--everything from language issues, tariffs and small fragmented markets to how U.S. companies have overcome these challenges.



Attend the SEMA Show's Interna­tional Happy Hour

The event, to be held Wednesday, November 3, provides an opportunity to meet with not only international buyers from around the world but also interna­tional media. Visit 2022 SEMA Show International Happy Hour Exhibitor Registration to register.


Center for International Commerce (CIC)

Located in Las Vegas Convention Center room Westgate 233, the CIC offers com­plimentary private meeting space and interpreters to facilitate meet­ings between exhibitors and interna­tional buyers. A team of interpreters will be on hand to assist in bilingual communication in key languages such as Arabic, French, Spanish, Russian, Japanese and Portuguese. Exhibi­tors are welcome to use these export-oriented services. Information will also be available regarding SEMA's upcoming international business-development events.