2025 SEMA Hall Of Fame Inductee

Luanne Brown
eTool Developers
Fueled by entrepreneurial drive and deep technical expertise, Brown founded eTool Developers in 2001, building proprietary platforms that filled critical gaps in website development and product data management. Her work empowered manufacturers, resellers, solution providers, and rep agencies to adapt to an ever-changing digital landscape, streamlining operations, improving data exchange, and driving real business growth.
Brown served as a SEMA Board Member from 2008-2015 and has held leadership positions in multiple SEMA communities, including SEMA Cares, the SEMA Businesswomen’s Network (SBN), and as board liaison to the Automotive Restoration Market (ARMO). She has been a long-standing and supportive SEMA PAC member over the years and is vice president of the Automotive Aftermarket Charitable Foundation (AACF).
“To be honored in this way by my industry family is amazing. I am very grateful for SEMA. This is the highlight of my career,” said Brown.