1997 SEMA Hall Of Fame Inductee
Chrysler Corm., Mopar Division
Bob retired from Chrysler Motors Corporation in the late 1980s, but he did so with credit for keeping the Chrysler nameplates prominent in all forms of racing. Bob is known as the originator of Mopar, a unit of operation that began as a performance parts division for Chrysler. It’s reported that he ran Chrysler’s Pure Oil Performance Trials team and the Mobilgas Economy Run efforts, and led the racing group that developed the Hyper Pak-powered Valiants for NASCAR’s short-lived compact car racing series. Mopar Magazine wrote that he “dreamed up” the Max Wedge and HEMI package cars Chrysler built from 1962 to 1968.