In its ninth year, the 2021 SEMA Launch Pad expanded to include more prize packages and the largest grand prize to date, valued at up to $100,000. The premier competition for automotive entrepreneurs also included a record-high number of applications, reaching more than 200.

The 2021 SEMA Launch Pad was chronicled for the first time through a five-episode streaming series. Through the series, viewers can witness the 15 semifinalists, who’s products were all on display at the 2021 SEMA Show, present their products to a panel of judges made up of industry veterans Chip Foose (Foose Design), Jared Hare (Addictive Desert Designs), Myles Kovacs (DUB), and Alex Parker (Redline Detection).

“Not only did we receive more applications than ever before, but the quality of the applications is impressive,” said Ted Wentz, SEMA Board Member and Chair of the SEMA Launch Pad Task Force. “The products represent such a variety and spectrum of items that support vehicle customization.”

To watch the SEMA Launch Pad web series and learn more about the competition, visit www.sema.org/launchpad.