Hear directly from Woolf on his experience and journey of winning the 2021 SEMA Launch Pad competition. You’ll learn about Woolf’s journey, which began as a teenager when he was rebuilding and maintaining both super and turbocharged Mustangs, and what led to the creation of Natural Nitrous.

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More than 200 entrepreneurs and inventors entered the 2021 SEMA Launch Pad competition, where they vied for the grand prize package valued at $100,000.  

With the final leg of the competition taking place during the SEMA Show at the SEMA Industry Awards Banquet on Thursday, November 4, in Las Vegas, Nevada, Dustin Woolf emerged as the winner with his standalone mechanical intake cooling system, Natural Nitrous. Woolf battled it out in front of a live audience consisting of more than 2,400 industry professionals, as he pitched and demonstrated his product for the audience and a film crew documenting the entire journey.  

SEMA Launch Pad is the automotive aftermarket’s premier product-pitching competition designed to launch new products into the marketplace.