By Brett Kinsfather
For the Wheel, Tire, Suspension & Brake Council (WTSBC), the SEMA Show is more than a trade show. For young, growing brands, it’s the place to introduce yourself to the industry. For more mature brands, it’s the place to have more industry face time in one week than the previous ten months combined. And, for everyone attending, it's the place to connect, learn and brainstorm ideas that can shape the future of the industry.
For the WTSBC, the Show provides unmatched opportunities to personally connect with members and discuss the biggest challenges facing the diverse, yet closely connected wheel, tire, suspension and brake segments.
According to Brett Kinsfather, WTSBC Chair, and Channel and Industry Partnerships at Shopmonkey, “the SEMA Show gives us the ability to talk directly with companies in the wheel, tire, suspension and brake segments, learn what’s keeping them up at night and bring that knowledge back to the council to build meaningful resources and programs.”
Throughout the week, the WTSBC will host several in-person engagements designed to foster connection and collaboration. The Tuesday evening reception inside the New Product Showcase will celebrate innovation, leadership and recognition across the industry. Wednesday’s Coffee & Conversation in the Lower South Hall provides a relaxed setting for exhibitors to connect before the show floor opens. On Thursday, Wheels Up at 11, a technical education session co-hosted with the Emerging Trends & Technology Network (ETTN), will dive into the science and technology behind key modifications.
For Dan Guyer, WTSBC Chair Elect and Category Manager of Keystone Automotive Operations, these events highlight the council’s commitment to supporting companies in tangible ways.
“What’s powerful about our time together at the SEMA Show is that it allows us to have real, face-to-face conversations with the people building, selling and innovating in our industry. Every discussion helps us better understand their needs - and that feedback turns into tools, resources and opportunities that WTSBC can deliver year-round.”
By engaging directly with members, the WTSBC continues to advance businesses in the wheel, tire, suspension and brake segments - ensuring companies have the connections, knowledge and resources they need to succeed.
RSVP for WTSBC events at the 2025 SEMA Show here.