By Dan Ricehouse
The Wheel, Tire, Suspension & Brake Council (WTSBC) invites all exhibitors and industry professionals to kick off their morning at Coffee & Conversation, happening Wednesday, November 5, from 8:00 a.m.–9:00 a.m. in the Lower South Hall during the 2025 SEMA Show.
This casual, come-as-you-are gathering is the perfect way to fuel up before the show floor gets busy. Over coffee and light networking, exhibitors can connect with the WTSBC select committee, fellow exhibitors and other industry leaders to share ideas, ask questions and discover how WTSBC programs and resources can benefit their businesses year-round.
In today’s competitive landscape, networking is more than just a handshake—it’s an essential tool for growth. By taking the time to connect with colleagues, you gain fresh insights, increase visibility and open doors to opportunities that can positively impact your bottom line. Coffee & Conversation provides exactly that environment, helping you strengthen relationships and exchange perspectives before the pace of the day takes over.
This event is especially designed for exhibitors in the Lower South Hall, though all SEMA Show exhibitors are welcome to drop in. It’s an easy and worthwhile stop on your way to the booth, offering a rare chance to engage with WTSBC leadership in an approachable setting. Whether you’re a longtime member or new to the community, you’ll walk away with meaningful connections, practical knowledge and a stronger link to the future of the wheel, tire, suspension and brake marketplace.
Make Coffee & Conversation part of your show routine and start your day with the relationships that matter most.