Member Updates


Fenton Liffick at podium


Fenton Arthur Liffick, a distinguished figure in both military service and the wheel industry, left an indelible mark on those who had the privilege of knowing him. Born on September 10, 1926, his life journey encompassed significant contributions to his country and the automotive sector, ultimately leaving a legacy that continues to inspire. Liffick died on December 8, 2023.

Military Service and Recognition
Liffick's dedication to duty was evident from an early age. Serving in the United States Army at the conclusion of World War II, he enlisted on January 27, 1945, and served until his honorable discharge on December 11, 1946. His service was distinguished, earning him accolades including the Asiatic Theater Ribbon, Victory Medal, Good Conduct Medal, Meritorious Unit Award, and Army of Occupation Medal Japan.

Pioneering Role in the Wheel Industry
Transitioning from military service, Liffick embarked on a remarkable career in the wheel industry, where his influence would be felt for decades. He was a founding member of the Wheel & Tire Council (WTC), an organization that would become pivotal in shaping industry standards and fostering collaboration among industry professionals.

Throughout his career, Liffick held various positions, demonstrating his expertise and leadership. He was honored as the WTC Person of the Year in 2004 and received the prestigious WTC Lifetime Achievement Award in 2010, reflecting his enduring impact on the industry.

His journey through the wheel industry took him through esteemed organizations such as Kelsey-Hayes, French & Hecht, Caltron Planting, Keystone Automotive, Cragar Industries, Ansen Wheels, Chemplate, and Superior Industries International. His tenure culminated in his role as President and CEO of Prestige Autotech Corporation, where his visionary leadership propelled the company to new heights.

Mentorship and Innovation
Beyond his professional accomplishments, Liffick was revered for his mentorship and commitment to innovation. Colleagues and mentees remember him fondly for his patience, wisdom, and willingness to impart knowledge.

One colleague reflects on Liffick's pivotal role in shaping industry standards, particularly in the realm of aftermarket wheel manufacturing. He spearheaded efforts to develop testing standards, working tirelessly with industry stakeholders to establish guidelines that would ensure the safety and quality of automotive wheels.

Liffick's passion for excellence extended to his innovative endeavors, holding numerous design patents for wheel covering systems, headlight protective screens, dual-size lug nuts, and vehicle wheels. His dedication to quality and craftsmanship set a benchmark for the industry, earning him the respect and admiration of peers and competitors alike.

Family and Legacy
Liffick's legacy is not only defined by his professional achievements but also by the love and devotion he shared with his family. He was preceded in death by his beloved wife Dorothy (Dottie) Liffick, his son Bradley Liffick, and his grandchildren Rebeka and James Hernandez, as well as his siblings. He is survived by his children, grandchildren, and extended family, who continue to honor his memory and carry forward his legacy of integrity, service, and innovation.

In the annals of both military history and the wheel industry, Liffick's name will forever be synonymous with excellence, leadership, and unwavering dedication. His contributions have left an indelible imprint on both sectors, inspiring future generations to strive for greatness and uphold the values he held dear.