Member Updates


Wheel and Tire Council - Webinar: How to Create Wheel Designs That Will Sell


Designing wheels can be challenging. So what can wheel designers do within the confines of a circle that will meet buyers' needs for both fashion and functionality?

WTC members are invited to join the live webinar "How to Design the Latest Wheels Fashion" on Thursday, June 15, at 12 p.m. EDT to learn new approaches and know when to keep, refresh or create new wheel designs that will sell. Led by industry experts and presented by the WTC, the webinar will leave participants inspired to create new designs.

Attendees will learn the following:

  • New design inspiration, from classic styles to cutting-edge innovations
  • Key principles of the design process
  • Examples of design failures and successes
  • How to overcome the challenges of creating something new within the confines of a circle
  • Physical challenges to designing wheels
  • The lifespan of design trends

The webinar includes a Q&A with presenters Aston Liyanarchi (Liyanarchi Design), Scott Weiss (Konig American), George Finch (The Carlstar Group LLC) and Alex Martinez (MetaMartini).  Register now!