Since launching late last year, the SEMA “Wheel and Tire Industry Insights, powered by WTC” seven-part webinar series has provided members with an easy and affordable way to obtain tips, best practices, and knowledge that pertains to businesses in the wheel and tire segment of the automotive aftermarket.
Recordings of the first six sessions are now available for viewing any time of day or night – offering an easy way to hear and learn from top wheel and tire technical experts in the industry. Links for each of the recorded sessions can be found below, while registration for the upcoming live session “Wheel Knowledge 301” will be available soon at www.sema.org/virtual-education.
Tire Knowledge 101: Load Carrying Capacity and Applications
Understanding the importance of the tire load index and inflation rules is essential for tire dealers, installers and resellers. Setting the correct air pressure and load carrying capacity is vital to help avoid risks. This webinar addresses the industry's latest challenges on newer platforms.
Wheel Knowledge 101: Measurements
Knowing the fundamentals of wheel construction and its relevancy to fitment and application is essential for sales staff in the wheel industry. From the retail counter person, to eTailer's and wholesale customer service staff, having a good understanding of wheel construction and nomenclature will empower front-line staff to assist customers and answer questions confidently.
Tire Knowledge 201: Standards for Determining Rim Width and Load Capacity
Hear from two of the industry's leading tire technical experts as they address the specifics of load index and load ranges, when and where they apply, and how to calculate the correct air pressure for certain applications.
Shop and Financial Management: Stocking Strategies
With so many wheel and tire brands, sizes, treads and weights, having the right inventory and distribution can be challenging – even more so during a pandemic. As consumer driving habits evolve and ecommerce continues to impact purchasing behavior, wheel and tire businesses must evaluate their inventory strategies and supply chain management in order to succeed and stay profitable. Learn how to maintain the right products in stock and find out what you can do to keep products moving.
Wheel Knowledge 201: Wheel Testing Methodology
Knowing about safety guidelines and tests involved with aftermarket wheels is critical to understanding the differences between product brands and will ultimately help to sell more products. Industry experts outline the different tests and guidelines available for wheels, what the tests mean and why they matter.
Tire Knowledge 301: Common Causes of Balancing Process Errors and How to Avoid Them
Unbalanced tires are a common problem that can cause vehicle vibration. Watch this webinar to hear from tire technical experts as they discuss the mechanics of tire balance vs. unbalance, vibration-inducting factors which can mimic unbalance, and share best practices to minimize vehicle vibration.