SEMA WTC - Heather Tausch

The WTC named Heather Tausch as this week's WTC spotlight volunteer. Tausch is a WTC select committee member and the director of product development at Mickey Thompson Wheels & Tires—a designer and builder of performance wheels and tires for the automotive aftermarket.

Get to know Tausch in her interview with SEMA below:


SEMA: What led you to obtaining a career in the wheel and tire industry?

Heather Tausch: I fell into the wheel and tire industry on accident when I was recruited to WELD in 2017 from a small spark plug company. I fell in love with the wheel industry when I discovered it's the fashion industry of the automotive aftermarket. I branched out to tires when I launched MOMO Tires in 2018, and Mickey Thompson has opened my eyes in how technically advanced tires can be, which appeals to the nerd in me.

SEMA: How has being a WTC volunteer or member impacted your professional career?

HT: Being a WTC volunteer has given me access to a whole community that has experience and insight into the unique challenges I face every day.

SEMA: What advice do you have for someone pursuing a career in the wheel and tire segment?

HT: My advice is to get involved with the industry and get out of the office to connect with the market.

SEMA: Where can we find you on a Saturday?

HT: I can be found doing fun activities with my seven-year-old.
Fill out a WTC spotlight form to highlight how you or your company are contributing to the wheel and tire segment of the automotive aftermarket. Selected candidates are eligible to be featured on WTC's social media, SEMA News and future WTC member updates.