The WTC is excited to join the industry at the 2021 SEMA Show, the first industry-wide, in-person gathering in nearly two years. Taking place November 2-5, 2021, in Las Vegas, Nevada, the weeklong event will allow WTC members to reconnect with one another after being physically distanced for so long.

In addition to conducting business on the Show floor, WTC members are invited to participate in the following activities during Show week.   

WTC Reception: The reception brings together WTC members for a casual evening of celebration and networking. This event is the ideal time to connect with other members and learn more about getting involved with the council – Tuesday, November 2 at 5:00 PM. The reception will be hosted in the Members Lounge Driven by WTC, Booth 45245.

WTC Coffee & Conversation: WTC Select Committee members will connect with exhibitors in the South Hall.  This event will take place Thursday, November 4 at 8:00 AM at the inside entrance to the lower south hall.

WTC Happy Hours: Networking Happy Hours will take place Wednesday, November 3, and Thursday, November 4, both at 5:00 PM. Happy Hours will be hosted in the Members Lounge Driven by WTC, Booth 45245.

WTC The Stage: WTC will be hosting both educational and informational sessions at their Stage.  Sessions will be hosted twice a day, one in the morning and one in the afternoon.  More details regarding the sessions will be out soon! The afternoon sessions on Wednesday and Thursday will lead in to WTC’s Happy Hours beginning at 5:00 PM. The Stage will be hosted in the Members Lounge Driven by WTC, Booth 45245.

Tire Industry Association (TIA) SEMA Show Education: TIA is presenting a number of education sessions during the SEMA Show:

November 2

  • Automotive at 10: Top 10 Tips for Technicians (10:00 AM – 11:00 AM, S226)
  • Truck Tires at 10: Road Service Safety (10:00 AM – 11:00 AM, S227)
  • Tires at 2: Successful Tire Dealers Share Their Secrets (2:00 PM – 3:30 PM, S226)

November 3

  • Automotive at 10: Preventing Ride Complaints (10:00 AM – 11:00 AM, S226)
  • Truck Tires at 10: Impact Wrench Technology (10:00 AM – 11:00 AM, S227)
  • International Issues Summit (2:00 PM – 5:00 PM, N223-226) 

Attendees planning on attending the 2021 SEMA Show can prepare for the Show by seeing who's exhibiting by visiting the updated floorplan. Advanced registration is encouraged to avoid delays onsite and can be obtained by visiting