Although in-person events are limited, the industry’s need to gather and do business remains. Manufacturers have spent the last several months developing new products, builders have feature vehicles to reveal, and there is a demand to learn new strategies for reaching consumers who are traveling less and working from home.

SEMA360 was created to fill the industry’s need for such an event. The event is on track to include more than 500 participating manufacturers, who will be showcasing their new products on November 2-6, 2020 at

“With a vast appeal and access to an exclusive database, SEMA360 is the best place for manufacturers to build brand awareness, connect with existing and prospective customers, and feature what’s new,” said Tom Gattuso, SEMA vice president of events. “SEMA360 is essential to helping companies meet their 2020 business objectives and build momentum toward a successful 2021.”

Through the SEMA360 platform, manufacturers have flexibility and can easily create custom showcases to promote their companies and new product innovations to help meet their specific goals. A dedicated customer service rep will be assigned to each manufacturer to assist with all logistical and technical aspects of the process.

In addition to Manufacturer Showcase Pages, SEMA360 will include dedicated areas for new products, project vehicles, industry-leading seminars and private forums. WTC members will also have an opportunity to connect with Select Committee members during virtual zoom meetings. Details about the meetings and other WTC-specific activities will be announced soon.

In the meantime, WTC members are encouraged to sign up to participate at Registration is free for WTC/SEMA members; cost is $25 for nonmembers.