Member Updates


WTC - How to Overcome the Challenges of Automotive Wheel Design


Designing wheels can be challenging, so what can designers do--within the confines of a circle--that will meet buyers' needs for both style and functionality?

Learn new approaches for keeping, refreshing and creating new wheel designs that will sell by watching WTC's recent webinar, "How to Design the Latest Wheels Fashion".

Watch the webinar by clicking here. Logging into your account is required.

You will learn:

  • New design inspiration, from classic styles to cutting-edge innovations
  • Key principles of the design process
  • Examples of design failures and successes
  • How to overcome the challenges of creating something new within the confines of a circle
  • Physical challenges to designing wheels
  • The lifespan of design trends

Presenters include Aston Liyanarchi (Liyanarchi Design), Scott Weiss (Konig American), George Finch (The Carlstar Group LLC) and Alex Martinez (MetaMartini).