From wheel and tire manufacturers to importers, distributors, dealers and service providers, every WTC member company or volunteer has a story of how they found their place in the automotive aftermarket. 

Do you or your company have an interesting story you want to share with WTC membership? If so, WTC leadership wants to hear from you.

The WTC member spotlight program highlights the stories of council volunteers and member companies in SEMA eNews and social media, providing a great opportunity for WTC members to share their story, get free exposure for their company, and get to know other professionals in the industry.

Submit your WTC spotlight application and get to know our most recent volunteer spotlights below.

Michael Landry, RimTyme Custom Wheels

Landry is the vice president of franchise development at RimTyme Custom Wheels. His advice for anyone pursuing a career in the wheel and tire industry is to learn all you can, network, and become a subject-matter expert. By volunteering for the WTC, Landry has been able to keep his corporation informed on the rapidly evolving wheel and tire industry and can be found on a Saturday watching an LSU Tiger’s football game.

Cindy Smith, RimTyme Custom Wheels

Smith is a marketing manager at RimTyme Custom Wheels. Smith has used WTC events and meetings to connect with industry leaders and innovators, which has ultimately helped her to expand her ideas and creativity, and enhance the RimTyme brand. She suggests others get involved in the many organizations and groups offered through SEMA, saying, “It will definitely keep you informed on the latest trends and technology happening throughout the industry.” On any Saturday, Smith can be found on a sports field cheering on her kids in their sporting events.