The truck and off-road market is filled with individuals who are passionate about the industry they serve. The TORA council honors the dedication and contributions of its members through its annual awards program, and is pleased to recognize the following companies and individuals as this year's award recipients:

Hall of Fame
Recognizes outstanding individuals in the truck and off-road industry whose creativity, dignity, integrity, industriousness, and accomplishments, on a national and international basis, have enhanced the stature of and significantly contributed to the truck and off-road industry's growth.
Rick Hermann of WeatherTech
Rick Hermann of WeatherTech


Jessi Combs Ambassador Award
Presented to an individual who has demonstrated enthusiasm, awareness, support, and exceptional volunteerism to the industry, and more importantly, TORA.
Fred Wiley of the Off-Road Business Association (ORBA)

Fred Wiley of the Off-Road Business Association (ORBA)

Retailer of the Year
Honors an outstanding truck and off-road retailer whose creativity, dignity, integrity, industriousness, professionalism and accomplishments have enhanced the stature and growth of the industry within the candidate's community.
Radco Truck Accessories
Radco Logo


TORA Feature Vehicle Best in Show
2022 Jeep Wrangler Rubicon 392 by Baja Designs

TORA Best New Light Truck Product
Ridge Ready Monkey Bars by SeaSucker

TORA Best New Off-Road Product
Kit175 – Ford Extreme Duty Tie Rod and Drag Link by Apex Chassis


To learn more about the SEMA Council and Network award program, visit