Member Updates


Truck & Off-Road Manufactures Invited to Grow Their Brand at Media Trade Conference


TORA members are invited to meet with media who can promote their brand to mass audiences during the 2024 Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference, held January 30-February 1, 2024, at the Embassy Suites-Anaheim South in Southern California.
The truck and off-road industry has a rich history in racing and performance, and manufacturers that develop products for off-road racing, UTVs and motorsports can benefit from establishing valuable connections with media who can connect them with the right customers.   

By registering to exhibit, manufacturers of truck and off-road racing and performance parts can meet with media in more than 40 private, 30-minute meetings over a span of three days. The meetings are held in private suites and provide a convenient way for manufacturers to share detailed information about their products or developments in their company. Attending media represent a range of outlets, from print, online, and video/television to radio, podcasts and social media content creators.

"Tailoring your media outreach is a great way to instill trust in your customers and makes them more likely to choose your brand over competitors," said MPMC Director Marcy Yanus. "We're excited to host this iconic program that helps our members generate interest and excitement that can drive their business growth."

Early registration ends on August 14, and exhibitor applications close September 14. Manufacturers can sign up to exhibit here, or they can send their questions to MPMC Director Marcy Yanus at