More than 100 manufacturers in the truck and off-road industry are already committed to participating in the upcoming SEMA360 on November 2-6, 2020. Buyers and resellers are invited to join the industry where they will be able to view new products, see demonstrations, connect with technical experts and see what’s new in truck and off-road markets.

TORA will also have a Showcase where members are invited to learn about the council’s latest initiatives, meet with council leadership, and find out about current volunteer opportunities.

There are also sessions in the Education Seminar program that truck and off-road members will not want to miss. While there are many sessions focused on general business strategies such as online marketing and business practices, the following sessions are specific to the truck and off-road markets:  

Tuesday, November 3

10:00 a.m. – 10:45 a.m. - Off-Road Builders Panel – Powered by TORA

Join MotorTrend Group’s Sean P Holman as he moderates a panel of manufacturers and off-road builders to share trends, identify market opportunities and discuss the realities of custom and performance truck and off-road builds.

Wednesday, November 4

10:00 a.m. – 11:00 a.m. - Off-Road 2.0: Performance Technology and Lifestyle Trends - Powered by TORA

Attendees with learn about the newest off-road technologies and trends impacting product development and business opportunities, and hear directly from industry leaders and experts on the frontlines of off-road performance and lifestyle trends.

At a time when in-person events are limited and connecting in real life is a challenge, we hope to be able to bring the TORA community together in SEMA360.  To learn more about SEMA360 or to participate, visit