As we get closer to the townhall event this year in Moab, Utah, the TORA will be hosting a launch party for their new branding as TORA. This inaugural event will occur on April 18 from 8:00 p.m. to 9:00 p.m. at Canyonlands By Night and Day. Come make your way to all the action at the kickoff event with an evening of celebration and grandeur.

“Easter Jeep Safari in Moab, Utah is the holy grail of Jeep trails. It’s the one time a year where Jeep enthusiasts and parts manufacturers come together to test products and push the limits of their Jeeps” said TORA Chairman Kathryn Reinhardt.

Get your tickets to the Launch Party here