Troy Wirtz- Dee Zee Inc., Director of Aftermarket Sales

Troy Wirtz has been in the automotive industry since 1989. He was in retail for five years, an outside sales representative for three years and returned to Dee Zee in 2007 as a regional sales manager. Troy obtained his MBL in 2013 and was promoted to Director of Aftermarket Sales at Dee Zee in late 2014. He shares his time from sales, production, inventory, marketing and strategic planning.

The many years of SEMA Show participation, SEMA Russia Conference in 2014, SEMA Middle East Conference in 2015 & 2016, and TORA Select Committee from Fall 2015 to present, has nurtured a broad understanding of the potential growth for truck accessories worldwide. Over the years, Troy’s desires to give back have increased substantially while supporting the fact that people are our greatest asset. His servant leadership style, truly focuses on helping others reach their greater potentials. Trucks are his passion and where most of his experiences have been obtained. He strongly feels his experience in the truck accessory market will continue to add value to the TORA Council and is committed to doing what is best to promote growth in this industry for all.