The recent TORA Trail Ride at Easter Jeep Safari was a resounding success, with TORA members from throughout the industry coming together for a fun day of off-roading at the Hell's Revenge Trail in Moab, Utah. The event included scenic views, a stop for lunch, and a chance to connect in an exciting outdoor environment.
A memorable moment of the event was when one of the vehicle's owned by member Theresa Contreras broke a tire rod on the trail.
"It was so neat to see the entire off-road community come together to help, and not just our group," recalls TORA Director Denise Waddingham. "No one complained and everyone who could pitch in did. Our Quadratec group stayed with Theresa while her sister went to get a part to fix it."
The evening concluded with a cross-council mixer hosted by TORA and the SEMA Businesswomen's Network (SBN) – which provided attendees a chance to share stories from earlier in the day, as well as grow their professional network.
TORA also made its inaugural appearance at Jeep Beach Week in Daytona, Florida, late last month. The council's networking event was held at the Daytona International Speedway and was an excellent chance for members to connect with others in the truck and off-road market.