TORA Sets to Shine at 2022 SEMA Show


With the worldwide automotive industry gathered in Las Vegas for the 2022 SEMA Show, attending the annual event is the best time to meet other professionals and build connections. Join us at these TORA-related events:


  • TORA Feature Vehicle Trail: Throughout the week during the Show, visit the outside walkway between West Hall and North Hall. Utilize the QR code at the TORA Feature Vehicle Trail to vote for TORA's Feature Vehicle Best in Show.


  • TORA Happy Hour: Tuesday, Nov. 1 at 4:00 – 5:00 p.m., West Hall Members Lounge, Fueled by TORA, Booth #55065
    Join us for a fun and casual evening, where we'll enjoy light food and drinks. Awards for the best new products in the truck industry will be announced as well.
    Click here to RSVP.
  • TORA Industry Awards Reception & Pinewood Drags: Wednesday, Nov. 2 at 5:00 – 7:00 p.m., West Hall 3rd Floor Terrace 
    We're focusing on the industry and what we can do as a united group. Join colleagues, leaders and enthusiasts as we celebrate the passion for the truck and off-road aftermarket, and recognize top individuals, companies, and the TORA Feature Vehicle Best in Show with our annual awards. To add some fun and to give back to those in need, the Pinewood Drag races will take place in partnership with SEMA Cares.
    Click here to RSVP.
  • SEMA Education: Truck and Off-Road Builders' Panel, Powered by TORA: Wednesday, Nov. 2 at 11:00 a.m. – 12:00 p.m., W208
    Truck and off-road accessories are one of the most lucrative and influential builder segments. Learn where the greatest opportunities are, as successful builders share insights into the growing popularity of accessorizing vintage trucks and SUVs. Learn about the thriving modern truck-performance segment and what builders consider to be the best business opportunities.
    Click here to register.
  • SEMA Education: Land-Use Sustainability: How to Do Your Part, Powered by TORA: Friday, Nov. 4 at 9:00 – 10:00 a.m., North Hall N256  
    Many perceive public lands as "owned" by the public. But with ownership comes responsibility. Tread Lightly! believes businesses and individuals that play in motorized recreation spaces have a role to play in conserving public lands and keeping them accessible. Join Tread Lightly! Executive Director Matt Caldwell as he explores three ways you can help protect access now and into the future.
    Click here to register.