Member Updates


TORA Member Spotlight - Matt Caldwell


Matt Caldwell is TORA's newest spotlight volunteer. Caldwell is the executive director of Tread Lightly!, a non-profit organization that promotes the responsible use of motorized vehicles when recreating outdoors. Get to know Caldwell in his interview with SEMA News below. 

SEMA News: What inspired you to pursue a career in the truck and off-road industry? 
Matt Caldwell: A passion to see so many of the great places that our country has to offer. 

SN: Why did you decide to volunteer for TORA?  
MC: To help continue to expand the need for the off-road community to "do your part" to protect the adventures that we are able to have on public lands. With TORA wanting to focus on that, it was a natural fit. 

SN: What advice do you have for someone pursuing a career in the automotive aftermarket? 
MC: Use every day as a learning experience. I'm always amazed at how the things, small and large, that I've learned throughout my career continue to benefit me in my current role. 

SN: What is your dream truck or off-road vehicle? 
MC: Bronco Raptor. I'd love to say you'd find me off-roading in the desert, but most likely, you'd find me out doing a trail project somewhere. 

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA Member Updates.