TORA is excited to join the industry at the 2021 SEMA Show, the first industry-wide, in-person gathering in nearly two years. Taking place November 2-5, 2021, in Las Vegas, Nevada, the weeklong event will allow TORA members to reconnect with others from the industry.

More than 1,700 companies are confirmed to exhibit and are now preparing to showcase their newest products and technologies at the annual trade-only event.

In addition to conducting business on the Show floor and in the new West Hall, a 1.4-million-sq.-ft. facility completed in January that will house exhibitors from the Truck, SUV and Off-Road segments, TORA members are invited to participate in the following activities during Show week:  

TORA Booth Happy Hour
Date/ Time: Tuesday, 11/2 at 4:00 p.m. to 5:30 p.m.
Location: TORA Booth #56155

This is the ideal networking event to meet other TORA members and connect with the TORA Select Committee.

TORA Industry Reception
Date / Time: Wednesday, 11/3 at 5:00 PM to 7:00 PM
Location: West Hall 3rd Floor Terrace
The annual reception brings together truck and off-road professionals for a casual evening of celebration and networking. This event is the ideal time to connect with other TORA members as well as learn more about getting involved with the network.

TORA Feature Vehicles
Six vehicles have been selected to participate in this year’s TORA Feature Vehicle program, with one vehicle featured in the TORA booth, and the other five displayed in premier locations outside of the new West Hall. These vehicles include a Jeep, lifted truck, lowered truck, overlanding, off-road, and side-by-side. Check them out while you are on the Show floor.

SEMA Show Education: Why Truck and Off-Road Builders Are Thriving, Powered by TORA
Date / Time: Wednesday, 11/3 at 11:00 AM to 12:00 PM
Location: W235
Truck and off-road is among the aftermarket’s hottest accessories categories, and gaining momentum as one of the most lucrative and influential builder segments. With the market’s growth, vintage truck and SUV models are finally having their day. When paired with the performance modern truck segment, builders are seeing a banner year. Add this session to your Show Planner when registering for the SEMA Show to learn what these builders consider to be some of the aftermarket’s best business opportunities.

Attendees planning on attending the 2021 SEMA Show can prepare for the Show by seeing who's exhibiting by visiting the updated floorplan. Advanced registration is encouraged to avoid delays onsite and can be obtained by visiting