Member Updates


Increase Profits: Download the Updated PRO Sales Training Manual


The SEMA Truck & Off-Road Alliance (TORA) collaborated with the SEMA Professional Restylers Organization (PRO) to release an updated edition of the PRO Sales Training Manual, a resource designed to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy.

The new edition builds upon an already successful manual that helps sales teams refine their sales techniques, learn how to overcome objections, and turn a cold call into a hot sale. It also helps readers gain a better understanding of the inner workings of a car dealership and how to qualify—and identify—the key decision maker. TORA and PRO business members can utilize the manual to educate and train staff, enhancing the reputation of their business.

Key highlights of the manual include:

  • Essential elements of a sales strategy
  • Valuable tips on selling dealer-direct
  • Innovative ideas to develop profit-generating accessory programs
  • Effective strategies to overcome objections
  • Key tactics to build and grow your customer base
  • Everything you need to drive sales and profits

In today's market, competition for a car dealer's business can be challenging. The PRO Sales Training Manual is the guide that accessory retailers need to excel and differentiate themselves from the pack. TORA members can obtain their free copy by emailing TORA Council Director Denise Waddingham at