The SEMA Truck & Off-Road Alliance (TORA) is excited to announce that TORA Feature Vehicle Showcase applications will open in June. Open exclusively to TORA members, the TORA Feature Vehicle Showcase will highlight up to ten unique builds at the 2026 SEMA Show.
This showcase brings invaluable exposure to TORA member companies and puts their work in front of hundreds of thousands of SEMA Show buyers in a premiere location directly outside the Las Vegas Convention Center West Hall.
Air Lift Company won the 2025 TORA Feature Vehicle Best in Show Award for its ‘72 Toyota Hilux, “Lowlux.”
The TORA Feature Vehicle Showcase gives all TORA member exhibiting manufacturers, non-exhibiting builders, and retailers a rare opportunity to obtain added exposure while increasing awareness of the builders and manufacturers whose parts are on their vehicles.
Applications are being accepted for:
- SUV
- Side-by-Side
- Lifted Truck
- Lowered Truck
- Overland
- EV/Hybrid
- CUV/Crossover
Additional details, application instructions, and deadlines will be available when applications open.