SEMA Education recently kicked off a new webinar series focused on helping aftermarket businesses and TORA members position their companies for post COVID-19 success. The four-part “Shifting Gears: Back to Business” special concentrates on tactics and concepts that will help businesses emerge from the current economic downturn stronger and more intentional than ever.

Recordings of past webinars on Building Customer Confidence and Cash Flow Tactics for the Automotive Aftermarket Industry are available to watch online here.

Two remaining webinars are scheduled through September 2.

Wednesday, August 19

Digital Do’s and Don’ts During Times of Uncertainty

In this virtual workshop, nationally recognized social media expert Corey Perlman will share specific action that can be taken to build trust, credibility and thought leadership with local communities during times of uncertainty. Participants will learn how to build a larger audience of quality connections, fix online issues that may damage credibility and create a content plan to navigate today’s uncertainty and prepare for getting back to business.

Register now.

Wednesday, September 2

Beyond the Pandemic

During this webinar, Gene Marks will provide an update on government, state, and local grant and lending programs, along with the latest and pending legislation for helping businesses overcome the pandemic. Marks will provide best practices and legislation that smart leaders are implementing to navigate their companies and employees, and provide a current analysis of the presidential election and how each candidate’s economic policies will impact businesses over the next two years.

Register now.

More details about the webinars, and additional resources to help SEMA members navigate their businesses during this uncertain time, are available at