Nominations are now open for the 2026 SEMA Truck & Off-Road Alliance (TORA) Awards, recognizing individuals and businesses whose leadership, innovation, and service have made a lasting impact on the truck and off-road industry during the past year.
Do you know a TORA member who deserves to be recognized for their innovative ideas, retail excellence, industry advocacy, or community involvement? View the criteria for each award below and nominate a deserving member by Sept. 4, at sema.org/cn-awards.
TORA Hall of Fame
This prestigious award recognizes individuals in the truck and off-road industry whose creativity, dignity, integrity, industriousness, and accomplishments, on a national basis, have enhanced the stature of the industry and significantly contributed to its growth. Eligible candidates must be at least 40 years old and have been involved in the industry and/or TORA for a minimum of 10 years.
TORA Retailer of the Year
This award recognizes a truck or off-road retailer whose creativity, dignity, integrity, industriousness, professionalism, and accomplishments have enhanced the stature and annual growth of the industry and its community.
TORA Jessi Combs Ambassador Award
This award recognizes an individual who has demonstrated enthusiasm, awareness, support, and exceptional volunteerism to the truck and off-road industry and TORA. Eligible candidates must be a role model who represents the passion and lifestyle of the truck and off-road industry.
Award recipients will be recognized during TORA’s events at the 2026 SEMA Show, Nov. 3-6 in Las Vegas.