TORA members are invited to participate in the 30th Anniversary MPMC Media Trade Conference, taking place Feb. 2-4, 2027, in Orlando, Fla. Manufacturer registration is now open, giving truck and off-road racing parts manufacturers a unique opportunity to connect directly with journalists, editors, podcasters, broadcasters, influencers, and content creators covering the off-road and racing aftermarket.
Hosted by the SEMA Motorsports Products & Media Council (MPMC), the annual event is designed to help manufacturers build meaningful media relationships and generate editorial coverage for their products, technologies, and brands. Registration is open to MPMC, TORA and PRI Business Members with discounted early-bird pricing available through Sept. 8 at mediatradeconference.com.
For 30 years, the MPMC Media Trade Conference has served as one of the industry's most effective platforms for connecting manufacturers with the media. Its signature "speed dating" format enables participating companies to conduct more than 40 scheduled, face-to-face meetings over three days, creating opportunities to secure future product coverage, feature stories, technical content, podcast interviews, and long-term editorial relationships.
“The Media Trade Conference is a high-performance engine for visibility and connection in the motorsports aftermarket,” said MPMC Chair Brian Bohlander. “In just three days, companies have the opportunity to engage directly with the voices that shape the industry, turning conversations into coverage and relationships into long-term momentum.”
Unlike traditional trade shows focused on sales and purchasing activity, the Media Trade Conference is dedicated exclusively to connecting manufacturers with media professionals. The focused format allows companies to showcase innovations, discuss industry trends, share technical expertise, and identify new opportunities for media exposure without the distractions of a busy exhibit hall.
“Your network is your net worth, and the Media Trade Conference is a great way to meet different people that can help you grow your business,” added Bohlander. “That’s why this program has been successful for the past 30 years; it puts people in a room together to talk about what they do best and are passionate about--and magic happens.”
In addition to scheduled meetings, attendees will have opportunities to network throughout the conference and participate in special events, including an evening reception and the presentation of the 2027 MPMC Robert E. Petersen Media Award.
TORA members are encouraged to register early and take advantage of discounted pricing before the Sept. 8 deadline. For registration and additional information, visit mediatradeconference.com.