While Jeeps continue to dominate the off-road market, the growing popularity of overlanding and related outdoor activities represents a huge opportunity for companies to expand their selection and grow their businesses.
TORA members are invited to a webinar on May 20 at 1:00 p.m. PT to learn about the evolving landscape of the off-road market, the different ways people are going off road, and what related products businesses may want to consider to increase sales. Participants will hear:

  • How to capitalize on the growing interest in the outdoor and backcountry lifestyle
  • What related products your business may want to consider to increase sales, from rooftop tents to camping accessories
  • The benefits of expanding beyond hardcore "wheelers”
  • Expert insight to help you gain a better understanding of the off-road market

You’ll be able to connect with the webinar speakers and ask questions live. We look forward to seeing you at the event. Register here.