TORA members recently gathered on the council’s Showcase page in SEMA360, where participants connected with other truck and off-road industry members, joined in boardroom discussions, and left informed and inspired on how TORA is helping retailers and manufacturers grow their collective businesses.

Members received updates about current and future council programs, including the TORA spotlight program, gained access to helpful Back to Business webinars, and participated in live educational programs – recordings of which are now available to watch on-demand on the SEMA Show YouTube Channel.

The inaugural SEMA360 also helped the council to discover new ways to connect members and the truck and off-road industry. With a focus on in-person regional events, TORA is planning to host a variety of meetups in 2021 pending state-by-state directives on in-person gatherings in the new year.

“We saw from SEMA360 that the industry is able to pivot and effectively connect and operate, regardless of where we are physically,” said Denise Waddingham, TORA Council Liaison. “As we enter the new year, we are prepared to provide the industry with programs and activities to help their businesses, whether that is in person or remotely.”

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