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The SEMA Truck & Off-Road Alliance (TORA) is bringing a full lineup of events and activities to the 2026 SEMA Show. The schedule offers opportunities to see leading vehicle builds, recognize industry achievement, gain market insights and connect with fellow professionals.
Mark your calendars for the following events.
- TORA Feature Vehicle Showcase: November 3-6, TORA Feature Vehicle Trail located outside of West Hall
- Visit the TORA Feature Vehicle Trail to check out the 10 builds representing the council at this year’s Show. Showgoers can vote for their favorite build for the TORA Feature Vehicle Best in Show. Voting closes on Wednesday, November 4, at 2:00 p.m. The winner will be announced during the TORA Reception & Pinewood Drags.
- Visit the TORA Feature Vehicle Trail to check out the 10 builds representing the council at this year’s Show. Showgoers can vote for their favorite build for the TORA Feature Vehicle Best in Show. Voting closes on Wednesday, November 4, at 2:00 p.m. The winner will be announced during the TORA Reception & Pinewood Drags.
- Education Session: ‘The Business Behind the Builds: Best Practices in the Truck and Off-Road Industry,’ Powered by TORA: November 3, 11:00 a.m.–12:00 p.m., North Hall Room N257
- Dive into business strategies and build practices driving success in today’s truck and off-road segments. Hear from a panel of industry experts as they share how shops, builders and brands can operate more effectively and deliver standout results in a competitive market.
- Dive into business strategies and build practices driving success in today’s truck and off-road segments. Hear from a panel of industry experts as they share how shops, builders and brands can operate more effectively and deliver standout results in a competitive market.
- TORA Happy Hour: November 3, 4:00 p.m.–5:00 p.m., RANDY’S Worldwide Booth, West Hall #58097
- Raise a glass with TORA and learn which products earn the TORA Best New Light Truck Product and TORA Best New Off-Road Product awards.
- Raise a glass with TORA and learn which products earn the TORA Best New Light Truck Product and TORA Best New Off-Road Product awards.
- TORA Reception & Pinewood Drags: November 4, 5:00 p.m.–7:00 p.m., West Hall, 3rd Floor
- Join TORA for an evening of food, drinks and networking with fellow professionals. Learn more about TORA and help us celebrate this year’s industry standouts during the presentation of the TORA Feature Vehicle Best in Show, TORA Retailer of the Year, TORA Jessi Combs Ambassador and TORA Hall of Fame awards. Purchase a Pinewood car and watch it race while raising funds for SEMA Cares.
Make TORA part of your 2026 SEMA Show experience! Register now and add these events to your SEMA Show schedule.