Following the largest number of applicants to-date entering SEMA’s premiere product-pitching competition, the 2021 SEMA Launch Pad competition and finale will air on the History Channel on Sunday, February 13.

Designed to encourage automotive entrepreneurship and help inventors launch new products into the marketplace, the 2021 SEMA Launch Pad expanded in its ninth year to include more prize packages and a grand prize valued at up to $92,000.

Viewers will witness exclusive footage and behind-the-scenes interviews as the contenders are narrowed down from 15 to five, concluding with the Top Five pitching their products and competing in an all-out finale at the 2021 SEMA Show. Along with TV personality Adam Ferrara as host, the TV special will feature judges made up of industry icons Chip Foose (Foose Design), Jared Hare (Addictive Desert Designs), Myles Kovacs (DUB), and Alex Parker (Redline Detection). To learn more about SEMA Launch Pad, visit