The SEMA Businesswomen’s Network (SBN) is proud to announce the return of its dynamic, expanded booth at the 2026 SEMA Show, an immersive space dedicated to visibility, connection, and hands-on engagement for women in the automotive aftermarket.
After last year’s tremendous success, SBN is now inviting companies, brands, and women-owned businesses to apply to become booth partners for 2026 and help deliver another unforgettable experience.
Spanning 20x30 square feet, the SBN booth serves as a high‑traffic hub designed to showcase innovation, deliver education, and celebrate the contributions of women across every segment of the automotive industry. Attendees can expect a full week of interactive programming, hands-on workshops, live demonstrations, creator-focused content, and meaningful networking.
An Impactful Opportunity
Last year’s booth partners shared overwhelmingly positive feedback about how the experience elevated their brands, expanded their reach, and allowed them to fully immerse themselves in the industry’s biggest platform.
“This experience helped our business in a powerful way through visibility and authentic connection,” said Jeni Bukolt of HAVEN Creative Agency. “It allowed us to show up not just as an agency, but as leaders committed to empowering women in the aftermarket.”
“The SBN team was incredibly supportive and welcoming, especially as this was our first-ever SEMA exhibit. The energy of the women who showed up, engaged, and participated was unforgettable,” Bukolt added.
For small and emerging businesses, the SBN booth provides a unique way to show up without the logistical or financial strain of hosting a full booth alone. Erica Sietsma of AutoFluencer shared her experience as a booth partner: “As a small team staffing our own booth, the entire time would have been tough. Being part of the SBN booth made the time fly by, kept our spirits up, and gave us a dedicated space where people could find us. This was hands down our best SEMA. We didn’t feel isolated or alone; it felt integrated and impactful.”
Why Become a 2026 SBN Booth Partner?
Partner companies benefit from:
- High visibility within a major Show hall
- Shared traffic and energy generated by multiple activations
- Hands-on engagement opportunities with attendees
- Support from the SBN volunteer and leadership team
- A collaborative environment that elevates all partners
- A chance to give back while growing your own brand presence
Last year’s booth offered everything from technical workshops and creative intensives to live interviews and professional development sessions—formats that made the space a magnet for attendees seeking community and hands-on interaction.
Interested in Being Part of the 2026 Experience?
SBN is looking for companies that want to:
- Host demonstrations, workshops, or creative activations
- Support or highlight women in the industry
- Show up as leaders, educators, innovators, or creators
- Engage with the SEMA community in a meaningful, high‑energy environment
If your organization would benefit from increased visibility, collaborative activation space,
and the support of a vibrant network of industry women, we encourage you to apply to be part of the 2026 SBN booth.
This November, join us at the SBN booth, whether as a partner or attendee, and help us create a space where women connect, grow, lead, and get inspired.
To learn more 2026 booth partnership opportunities or to apply, click here.
To learn more about SBN, visit www.sema.org/sbn.