While the industry may not be able to gather in person for the SEMA Show, PRO will be getting together in SEMA360, the digital platform that’s making it possible for the industry to engage, interact and connect online. The $25 fee is waived for PRO members who qualify as attendees, and since there is no travel involved, participation is easier than ever before.

Among the more than 650 manufacturers that are featuring products in SEMA360 are 46 in the restyling and car care accessories segment. PRO will also have its own Showcase page where you will find activities and resources from the PRO council. You’ll also find small group meetings where you can connect with council leadership to learn how to get more involved, hear plans for the 2021 PRO Cup Challenge, and learn what does and does not work for increasing sales in a virtual world. Specific activities taking place on the PRO Showcase are:

Tuesday, November 3, 10:00 a.m. PST

Lunch with the PROs: What is PRO? How to Join and Get More Involved

Wednesday, November 4, 10:00 a.m. PST

Lunch with the PROs: PRO Cup Challenge 2021

Thursday, November 5, 10:00 a.m. PST

Lunch with the PROs: How to Increase Sales in a Virtual World

Friday, November 6, 10:00 a.m. PST

Lunch with the PROs: Catch up with your Colleagues

SEMA360 is available throughout the week Monday – Friday, November 2-6, 2020, but participants can log on and off as needed. PRO members are strongly encouraged to visit www.sema360.com and sign up early to avoid delays in receiving their usernames and passwords.