Member Updates


Compete in the SEMA Show PRO Cup Challenge


Automotive restylers can gain recognition and showcase their talents in front of thousands of buyers at the SEMA Show by entering to compete in the PRO Cup Challenge 

The PRO Cup Challenge encourages the customization of new-model vehicles and raises awareness of the benefits of vehicle accessorization to the general public. Through the competition, restylers develop an accessory package that is profitable and easy to replicate. To inspire mainstream consumers, dealers and restylers to customize their vehicles, the vehicle package must have maximum labor hours of 40 hours per package installed and a wholesale cost of no more than $12,500 to the dealer.

Six competitors will be selected to compete at the 2023 SEMA Show, October 31-November 3 in Las Vegas, where it will be featured in the PRO booth in the West Hall. Judges will select a PRO Cup Challenge-winning vehicle based on mass appeal, ease to replicate and potential profitability. SEMA Showgoers will have the opportunity to vote for their favorite accessory package and recognize it with the People's Choice Award.

Don't miss your chance to solidify your reputation as a top-tier restyler in the automotive industry. Submit your PRO Cup Challenge application today.