Seeing from the dealer’s point of view is key to building trust and gaining respect, but profit is a great motivator. The fact is that many dealers make more money on the accessories installed on a vehicle than on the sale of the base vehicle, and the PRO Sales Training Manual helps salespeople effectively communicate that value. When used by sales teams as a training and reference tool, the manual can help drive sales.
Beginning with an overview of the key elements of a sales-marketing strategy, the manual contains a chapter-by-chapter outline of what it takes to affect a more professional approach to selling car dealer direct. From understanding how to make an effective sales presentation to the importance of product knowledge and how to structure your company for success, the manual offers hints for the daily operations of the restyling business. This latest edition of the “PRO Sales Training Manual,” includes refreshed images as well as addendums that include forms for dealership visits and structuring weekly sales calls. a resource designed to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy.
PRO Council Members: FREE digital edition
PRO/TORA Council Members: $24.95 per hard copy edition
Contact Jim Skelly to order your copy today.