Member Updates


 PRO Sales Training Manual Excerpt: How to Boost Sales with the Wow Factor


The SEMA Professional Restylers Organization (PRO) recently released an updated edition of its PRO Sales Training Manual, a unique resource that helps restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy.

Below is an excerpt from the manual that outlines one of six steps to selling success—the wow factor. Email Denise Waddingham for your free copy of the entire handbook.

"Dealers are not born wanting to accessorize or understanding its value. They don't necessarily restyle their vehicles because it's trendy or they like the look. But they do want to sell cars and make more money, and the wow factor does both.

Restyling makes a vehicle more attractive to the buyer. The more traffic a dealer pulls in, the more vehicles a dealer sells and the more his gross profits go up. So, it stands to reason that your message should focus on the three things dealers want to hear:

  1. How restyling increases per-vehicle gross profit.
  2. How restyling helps move more metal.
  3. How restyling attracts buyers, boosts floor traffic, and increases online clicks.

It's your job to create a sales strategy that focuses on what your company can do to make that happen—and to get these points across every time you make a sales call."

The PRO Sales Training Manual is used as the foundation of the SEMA Accessory Sales Professional Exam, which PRO members can take to prove their expertise and set themselves apart from competitors. Learn more about the manual and exam by clicking here.