The SEMA Professional Restylers Organization (PRO) brought energy and expertise to the 2025 SEMA Show with a full lineup of events that connected, educated, and celebrated the restyling industry. From the always-anticipated PRO Cup Challenge to networking receptions and educational sessions, attendees had multiple opportunities to engage with industry peers and gain valuable insights into the latest trends shaping automotive restyling and accessories.
PRO Cup Challenge
The PRO Cup Challenge showcased the creativity and craftsmanship of restyling professionals, featuring upfitted vehicles that demonstrate what’s possible when innovation meets practicality. This friendly competition continues to highlight real-world accessory packages that dealers can successfully market to consumers.
PRO Happy Hour and PRO Reception
The PRO Happy Hour and PRO Reception provided relaxed settings for networking, allowing members and new participants to exchange ideas, build relationships, and celebrate another successful year for the restyling community. These gatherings have become a cornerstone of the SEMA Show experience for anyone involved in vehicle personalization and aftermarket development.
PRO Education Session
Rounding out the lineup, the PRO Education Session delivered insights from industry leaders on emerging business opportunities, dealership relations, and strategies to adapt to evolving consumer preferences. Designed to empower attendees with actionable knowledge, the session reinforced PRO’s ongoing commitment to professional growth within the restyling market.
Together, these events reflected PRO’s mission to advance the restyling industry through innovation, collaboration, and education, helping businesses of all sizes continue to thrive in an ever-changing marketplace.