As part of the third annual SEMA PRO Cup Challenge, the PRO Booth #50185 at the 2022 SEMA Show will feature seven new-model cars and trucks that have restyling packages that are marketable, easy-to-replicate and profitable. The seven vehicles, which showcase and encourage simple, everyday accessories to be incorporated into new-vehicle sales, will be judged on how likely and desirable the packages are for other car dealers to replicate. 


PRO Cup Challenge: Spotlighting Marketable Restyling Packages for New-Model Vehicles


The SEMA PRO Cup Challenge is the only competition of its kind; it pits restyler against one another to be creative and strategic. The competition allows accessory manufacturers to see how their products can be packaged with other products, while giving restylers new ideas that they can take back to their local markets, and Showgoers can see how new vehicles can be transformed. All visitors are also able to vote for a build to win a "Fan Favorite Award." 

This year's vehicles include a mixture of internal-combustion engines and electric. In addition to the Fan Favorite Award, a panel of judges will select an overall winner to be named PRO Cup Challenge champion.

"The variety of vehicles in this year's PRO Cup Challenge will surely show restyling shops how they can use traditional restyling products as well as some new products and services to build packages," said PRO Chair Josh Poulson. "There will be a good mixture of truck accessories, film products, interior products, 12-volt products and no doubt some show-stopping new products to create these exciting builds."

See the vehicle builds up close by visiting PRO Booth #50185 during SEMA Show week. The SEMA PRO Cup Challenge Winner and Fan Favorite Award Winner will be announced during the SEMA Show PRO Booth Happy Hour, Nov. 2, 4:00 p.m.  

Learn more at